Finno-Ugric approach to sustainable lifestyle

Shoreditch Design Triangle

32 Charlotte Road, London

In September 2019, NID launched its very first pop up showroom in London under Shoreditch Design Triangle. The core of the showroom was sustainable approach in Estonian and Finnish design: environmentally conscious production, low footprint, local organic materials, up-cycling and recycling. All together NID introduced more than 30 designers from these two neighbouring countries.

In addition to the exhibition, a series of other events took place: product tastings and meet and greet opportunities with some of the designers. One of the highlights was a panel discussion in collaboration with the Finnish Institute in London and Disegno, where Reet Aus (EST), Eva Spoof (FIN) and Dust London (UK) shared their experiences and knowledge about sustainable design. Before the discussion Bea of SOLi invited the visitors for a relaxing tea ceremony “Sip of Life”.

Participating designers:

Laura Itkonen, Bebe Organic, Reet Aus, HERTTA, Eva Spoof/Udumbara Studio, Mainio Clothing, Nüüd Ceramics, Mari Upcycle Studio, Saimij, Lentsius Design, V.O.H Voice of Heart, Studio Tartuensis, Alpaka, UUP, Bonden, Suckõrs, Miskes, Labora, WOH, Liisa Soolepp, Jarõna Ilo, Studio Holger Kilumets, Leeda Ots textiles, Sile Luik Jewelry, Estonian Wall Art, Malin, Whiteparrot, Annasari, HETKINEN, AYU Organics, August, Hanna Särökaari, Margot Vaaderpass + Dust London (UK).

Cultural Endowment of Estonia, Ministry of Culture of Estonia, Finnish Institute in London, Estonian Embassy in London, Kasekunst - Birch Syrup, Poikain Parhaat and Kyrö Distillery Company.