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NID promotes sustainable
lifestyle inspired by Nordic living
and aesthetics.

Our collection of homeware and lifestyle products gathers our love for pure, natural materials & timeless design - simple, yet unique well-made pieces which are thoughtfully designed and meant to last.

Two narrow aircraft aluminium bracelets

Jewellery

A composition with small milk pitchers

Tableware

Light green origami vase

Decor

Colourful geometrical art print

Art & Paper

Zikzak patterned navy and white rug

Textiles

Light interior with a shelf and a chair

Furniture

White soap with a rope on a grey soap dish

Body & Bath

Lighting - NID

Lighting

Interview #5

"One has to play. Playing keeps you connected to this world, to your work, and to the people around. The pieces I create should evoke memories, feelings, and thoughts - in myself and especially in the viewer."  - Saimi Joutsi

Copper Sculpture

Copper sculpture by Saimij

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Three women standing in front of a showroom

NID focuses on simple and timeless items, which our team personally selects. 

We value craftsmanship, old traditions and work closely with small makers and artisans who implement sustainable and ethical practices in their work and production.

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NID is an online concept store promoting sustainable lifestyle inspired by Nordic living and aesthetics.